A website is a powerful tool that any business can use to improve its visibility, branding and online presence. In addition, a website can help your business attract new customers and create more leads. For these reasons, every business should have a website.

The amount of time it takes to get to the first page of Google can vary greatly depending on a number of factors, including the competitiveness of the keywords you are targeting, the quality and relevance of your website's content, and the strength of your website's backlinks. In general, it can take several months to see significant improvements in your website's ranking on Google, and it can take even longer for your site to reach the first page for highly competitive keywords. It is important to note that there is no guaranteed timeline for achieving a high ranking on Google, and the process of improving your website's ranking is ongoing and requires regular effort and attention.

SEO isn’t an overnight strategy. The first few months are dedicated to making updates to your site and waiting for the search engine spiders to crawl and index the changes. Depending on your website, the amount of work it requires, and the crawl frequency of the search engine spiders, it typically takes 3-9 months to begin seeing new rankings.

Traffic is typically a direct result of an increase in rankings. Once your rankings begin to increase, you will also begin to see gradual increases in traffic to your website. Keep in mind that new rankings and traffic are not instantaneous, it takes a few months to complete the necessary updates and get them indexed before you will begin to see these increases.

Traditional advertising methods have been around since ancient times. Marketers have always relied on printed materials, radio, television, and even billboards to advertise their brand. While these forms of advertisements still exist today, they are not effective in communicating effectively with modern audiences. In comparison, social media provides marketers with a way to connect directly with consumers through online communities. Through social networks, businesses can post content, build trust, and receive feedback about their product or service. These interactions can lead to sales if done correctly.

Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel. Here are just a few of the benefits of using social media marketing for your company:

INCREASED VISIBILITY
As mentioned earlier, social media gives your company increased exposure. People can find your business no matter what city they live in simply by searching for your name.

TARGETED TRAFFIC
Another benefit of social media marketing is that you can target specific audiences based on demographics, location, interests, age, gender, and even income level.

IMPROVED SEO RANKINGS
Since search engines favor social media results over traditional webpages, having a strong presence on social media can help improve SEO rankings.

MORE CUSTOMER SERVICE
Many social media sites give you the chance to communicate directly with your customers. If someone asks a question, you can answer them directly.

BRAND AWARENESS
Having a strong social media presence helps create positive word-of-mouth advertising. Your customers can feel free to talk about your business and engage with you on social media without feeling self-conscious.

CUSTOMER LOYALTY
A final benefit of social media marketing that should not be overlooked is building customer loyalty. Studies show that 73% of customers trust recommendations from friends and family. That means that if your customers love what you sell, they’ll likely buy again from you.